iPhone App

iPhone App

When Apple announced its hotly anticipated iPad tablet, the general strategy that was laid out was as follows: first train the mass market with an easy to use phone packed with something called an iPhone App, and then extend this brand appeal and familiarity to other devices. This strategy has largely worked with millions of consumers being avid fans of Apple’s set of easy to use and elegant tech products. The iPad’s main criticism however was that it was too closed off, with users somewhat trapped into the confined and secluded world that Apple had spoon fed them over the past several years.

Recent news regarding iPhone App, and particularly Apple’s desire to save for itself any advertisement potential within it’s iPhone App marketplace has again rung the alarm for enemies of Steve Jobs and his multi-billion dollar tech company.

This interesting announcement was made recently in the iPhone Apps Dev Center:

If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.

Apple is particularly interested in the next generation of advertisements that will make it’s way onto consumer’s phones through GPS and the ability to deliver location based ads. The potential of such a setup is so huge that Google bought away AdMob from Apple, the startup tech company that was specializing in this area.

iphone app

Apple will have to do with Quattro Wireless, and with an already established base of millions of portable technology loyalists and a roadmap that sees them extending this dominance to monopoly levels – it’s hard to see them fail.

Apple’s tight control of its devices and the draconian way it regulates its iPhone App store will be an interesting area to keep an eye, as stakes in the mobile advertisement market heats up.