Google Buzz

What’s the latest buzz around the technology world today? Why GoogleBuzz of course. Recent weeks has seen the competition between Google, Apple and Microsoft reach new heights. It wasn’t so long ago these tech giants were friends, with execs sitting on each others Boards and collaborating on different topics.

Today, the best term you can find to describe the relationship between Google, Microsoft and Apple is frienemy.

What is Google Buzz?

So what this new Google Buzz and how does it impact this tech world rivalry? GoogleBuzz is Google’s attempt at tackling the latest social networking craze. While Google has tried before at taking this market over with its own services such as Orkut, Knol, Picasa to name a few – none are even close to being true rivlas with the likes of Facebook and Twitter.

So GoogleBuzz will let you see all your contact’s status updates from a wide variety of networks and allow you to see them all from the comfort of your own Gmail account. This means it is in pretty close competition with sites like Friendfeed as well as Facebook – who has also started to integrate messages from other locations.

I guess if you can’t beat them – join them, take all their stuff, put it all on your site… and call it Google Buzz!